Idon'tmakeads.Imakeculturemove.
Every brand has a voice. Most are whispering.
I find the frequency that cuts through — the visual tension between what a brand is and what it could become.
Strategy is invisible. Craft is what people feel.
The proof is in the work.
The work.
Gaming Peripherals
Conversational AI
AI Platform
Consumer Electronics
Premium Spirits
E-Commerce & Retail
Banking & Finance
Snacks & Beverages
IwentfromdesigningflyersinMarrakeshtoartdirectingglobalcampaignsforGoogle,Amazon,andDiageo.Thethreadthroughallofit—makingbrandsimpossibletoscrollpast.
Trained in graphic and media design at ESAV Marrakesh, I cut my teeth at agencies in Morocco before taking my craft across China — art directing for events, production, and brands in Wuhan, Sanya, and beyond. Now at Shuttlerock in Vietnam, art directing for some of the world's most demanding brands.
Today I lead creative across Google, Amazon, Diageo, Philips, Unifonic and more — delivering 3D motion, social-first video, AR experiences, and multi-market campaigns that don't just look premium, they convert.
Based in Vietnam. Working globally. Always chasing the brief that scares me a little.
Ifthisresonated,let'stalk.
Open to senior creative roles, freelance art direction, and select collaborations. Based in Vietnam, available globally.